Dance studio owners, have you ever experienced stress as a new season approaches and you don’t know how you’re going to fill it? I have. It’s not a good feeling. I have to say though, it was my fault. I didn’t understand how to keep marketing momentum going all year so that people were excitedContinue reading “How to Create Year-Round Marketing Momentum for Your Dance Studio on Any Budget”
Category Archives: Business
Selling Branded Gear in Your Dance Studio
Selling branded clothing items and other dance gear in your studio is a great way to add revenue, build a sense of connection and belonging amongst your students and their family members, and market your studio without taking a dime out of your advertising budget. It’s great to make logoed shirts, jackets, dance bags, waterContinue reading “Selling Branded Gear in Your Dance Studio”
Stop Blaming Your Town
Dear dance studio owners, Stop saying that your town is not a dance town. I noticed lately how many dance studio owners blame slower times of the year, or a general lack of success, on other activities that are popular in their area. Well, this is just a baseball town… people here just love theirContinue reading “Stop Blaming Your Town”
Boost Enrollment From Within the Dance Studio… For Free!
It’s not too late to increase your class enrollment after the dance season begins, and you can do it with the students that you already have. It generally costs about 5 times as much to acquire a new customer that it does to keep a current one. Why not upsell to the customers that areContinue reading “Boost Enrollment From Within the Dance Studio… For Free!”
How to Hold Your Dance Studio Growth Back: Part Deux
If you haven’t already, go check out my article, How to Hold Your Dance Studio Growth Back: Part 1, where I wrote about some other great ways to make sure that your dance studio will never be able to function without you. In this article, we will delve into how to hold your dance studio growthContinue reading “How to Hold Your Dance Studio Growth Back: Part Deux”