Is your dance studio consistently communicating with its current and potential patrons in a predictable rhythm with a monthly newsletter? Is your newsletter worth reading? By that, I mean is it organized, aesthetically pleasing, informative, and entertaining. Does it always contain something that makes people look forward to opening it? Better yet, does it containContinue reading “Anatomy of a Dance Studio Newsletter”
Category Archives: Marketing
A Spooky Good Time for Cheap Dance Studio Marketing
Halloween can be a great time to do some inexpensive marketing and gain greater community awareness for your dance studio. As you begin to feel the nip of fall in the air, it’s time to look for some community Halloween events to get your dance studio involved in. Trunk or treat events have become aContinue reading “A Spooky Good Time for Cheap Dance Studio Marketing”
How to Get Parents Excited About Paying for Dance Costumes
Two of my very favorite days of the year as a dance studio owner are when I unveil the recital “Costume Preview Book” before our winter recital and our spring recital. Dancers and parents alike get so excited to see what costumes have been selected. Over the course of my studio ownership, I have improvedContinue reading “How to Get Parents Excited About Paying for Dance Costumes”
How to Create Year-Round Marketing Momentum for Your Dance Studio on Any Budget
Dance studio owners, have you ever experienced stress as a new season approaches and you don’t know how you’re going to fill it? I have. It’s not a good feeling. I have to say though, it was my fault. I didn’t understand how to keep marketing momentum going all year so that people were excitedContinue reading “How to Create Year-Round Marketing Momentum for Your Dance Studio on Any Budget”
Selling Branded Gear in Your Dance Studio
Selling branded clothing items and other dance gear in your studio is a great way to add revenue, build a sense of connection and belonging amongst your students and their family members, and market your studio without taking a dime out of your advertising budget. It’s great to make logoed shirts, jackets, dance bags, waterContinue reading “Selling Branded Gear in Your Dance Studio”